11/18/2023 0 Comments Sirius decisions 2020![]() ![]() Shameless plug: During LiveRamp's case study session that I did with Nipul Choksi of Lattice Engines, we coined a new acronym for the Sales and Marketing team “ SAM”, they are one team and deserve one cool name. Another way would be to pilot with a smaller group to show impact and get executive buy-in after you have shown success with the pilot.Īdditionally, I loved all the keynote sessions from companies like Nutanix( Josh Ren), IBM( Joshua Lagan) and Carbon Black( Vanessa Porter). If the project is too big, try to break it down and determine the section of the project that you can tackle first to show impact. If it is a funding problem, try to determine when funding will be available to start the project. Another key point that stood out was that “NO is never NO”, try to dig deeper when you get a NO for bringing in new technology. The key learning was to always tie technology need to the business objective and what problem it is trying to solve, and what would happen if we don’t have this technology. Getting buy-in on a new technology platform: This session hosted by Forrester was a great role-play session between a CMO and Marketing Ops person on how to get a buy-in for a new technology. It promises to accomplish a lot of things and if done well, it can be a promising solution (Only if you have a clean source of data, you need to fix bad first).ģ. was a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The conclusion I took away from this session was that the CDPs in B2B seems to be a one-stop shop from data management, segmentation, and activation point of view. I hope to implement this in the near future. How data and insights can be invaluable to enable customer teams to grow share of wallet. Key learning for me was on how we can automate the creation of buying groups in Salesforce by leveraging persona and solution interest. Highlights: How to think differently about segmentation to maximize focus and increase relevance Using behavioral signals to design compelling offers and to identify audiences that will be most receptive to those offers. Sirius Decisions shared the changes that Salesforce automation and marketing automation systems are making to operationalize the buying group. Operationalizing Demand Unit Waterfall: Sirius Decisions launched the revised Demand unit waterfall funnel in 2017, and looks like 2020 will be the year when companies will start to adopt and operationalize the model.Here are my 3 key takeaways from the conference: Nothing is linear in B2B, but everything is measurable.Be Bold, try something different ~ shared by Vanessa Porter, Carbon Black.Big Data is going to be the biggest natural resource for this century - shared by Joshua Lagan, IBM.Here are my 3 favorite quotes from the conference: ![]() In every conference, I try to look at 2 things, inspirational quotes and 3 key takeaways (and at least one that I can put to action in the next 3-6 months). Forrester (Nasdaq: FORR), one of the most influential research and advisory firms in the world, announced today that it has completed its previously announced acquisition of SiriusDecisions, a leading business-to-business research and advisory firm for 245 million. Sirius Decisions TechX 2019 in Denver was a great event, it focussed primarily on how data and AI are really the foundation of enabling our marketing and sales efforts. Creates a robust platform that helps companies adapt and grow in the age of the customer. ![]()
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